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Details

  • Name

    Frederico Branco
  • Cluster

    Computer Science
  • Role

    Senior Researcher
  • Since

    01st April 2015
Publications

2018

How smartphone advertising influences consumers' purchase intention

Authors
Martins, J; Costa, C; Oliveira, T; Gonçalves, R; Branco, F;

Publication
Journal of Business Research

Abstract

2018

A theoretical analysis of digital marketing adoption by startups

Authors
Teixeira, S; Martins, J; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F;

Publication
Advances in Intelligent Systems and Computing

Abstract
With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works. © Springer International Publishing AG 2018.

2017

Analysis, specification and design of an e-commerce platform that supports live product customization

Authors
Barreira, J; Martins, J; Gonçalves, R; Branco, F; Cota, MP;

Publication
Advances in Intelligent Systems and Computing

Abstract
In recent years, the demand from online customers has become a major problem, the variety of choice and the need for them to feel special triggered the desire to customize the products they want to buy. This high customer demand for customized products has been one of the biggest obstacles that companies have encountered. To achieve an adequate response to customer demands, companies need to adopt tools that offer to customers exactly what they want, in other words, allow customers to customize the products they want to buy. This research aims to perceive if using CMS platforms and low-cost software might be a proper solution for enterprises who intend to not only sell their products online, but also want their customers to be able to perform live product customization during their purchase. © Springer International Publishing AG 2017.

2017

A full scope web accessibility evaluation procedure proposal based on Iberian eHealth accessibility compliance

Authors
Martins, Jose; Gonçalves, Ramiro; Branco, Frederico;

Publication
Computers in Human Behavior

Abstract
Internet is becoming one of the most adopted technologies of all times and one of its particular uses concerns the public health issues. The search for health related information and the exchange of experiences and opinions on symptoms and treatments is one of the main activities associated with eHealth websites, hence the need for these websites to be accessible to everybody, including those with some sort of disability. Nevertheless, when assessing the level of the WCAG 2.0 compliance of Iberian eHealth websites, the results achieved during a two stage, one year apart, evaluation indicated that these websites were definitely not accessible. By adding this finding to other similar results achieved by means of similar researches we believe that a new full scope Web accessibility and usability evaluation procedure was needed and is now presented. The referred proposal aims at creating a basis for both organisations and Web developers to understand how to perform an adequate assessment of their websites. © 2016 Elsevier Ltd.

2017

A multi-perspective theoretical analysis to web accessibility

Authors
Peixoto, C; Branco, F; Martins, J; Gonçalves, R;

Publication
Research Paradigms and Contemporary Perspectives on Human-Technology Interaction

Abstract
Accessibility has become increasingly important in information technology, particularly due to legislation pressure to make affordable public services to all. Being end-users and software companies those who have direct contact with accessibility problems, other stakeholders are committed to defining methods and change mentalities in Web accessibility implementation. In addition to a conceptual definition, this chapter presents entities views with responsibilities in the area, taking into account their work done in the past and the prospects for future. The understanding of the interaction between all these perspectives will help to realize the way it will go, which carries with it great challenges and opportunities, widely explored in this work.

Supervised
thesis

2016

Proposta de Modelo de Adoção de Marketing Digital pelas Startups Portuguesas

Author
Sérgio Tiago Cunha Teixeira

Institution
UTAD

2016

Modelo de Adoção de Plataformas Web Transacionais de Suporte à Governação Eletrónica

Author
Soraia Filipa Mateus Nunes

Institution
UTAD

2016

Deteção remota amplificada para suporte à decisão-Proposta de extensão ao sistema de controlo processo de uma exploração agrícola de produção de cogumelo

Author
José Manuel Coelho Alves

Institution
UTAD

2016

Internet of Things no Comércio Digital

Author
Maria Del Rocio Estevez Lima

Institution
UTAD

2016

Proposta de uma Arquitetura de Suporte à Decisão para a Gestão de uma Universidade – O Caso de Estudo da Universidade de Trás-os-Montes e Alto Douro

Author
José Miguel Morais de Bessa

Institution
UTAD