Details
Name
Elga CostaCluster
Industrial and Systems EngineeringSince
15th February 2010
Nationality
PortugalCentre
Innovation, Technology and EntrepreneurshipContacts
+351222094399
elga.costa@inesctec.pt
2012
Authors
Elga Costa; João José Ferreira
Publication
AJBM - African Journal of Business Management , vol.6, no.27, pp.8199-8219
Abstract
When analysing a case study, using personal descriptions, involving interviewers, data analysis, and so many other possible elements, a simple qualitative method of application was revealed to be insufficient since it did not permit further analysis of the analyst's point of view, his ability to reproduce the heard reports and his personal or particular perspective on the facts. Even using narrative analysis, in its complete and diverse ways, one has always to cope with the fact that it may reveal to be incomplete when referring to the possibility of rapidly and effectively viewing the possible interrelations and crossings among actors, either physical or human. This way, the contribution given to narrative analysis by some auxiliary new tools and
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